This name comes from the built-in USB driver in Windows, where STMicroelectronics has its own VID (Vendor ID). For custom names you would need to get your own VID from the USB-IF (USB Implementers Forum), please read details at USB logo-license and Getting a Vendor ID.
To save some money, ST offers sublicensing for smaller companies. If you already have a sales contact with STMicroelectronics (via our sales offices or your local distributor), please contact them for the sublicense request.
When your question is answered, please close this topic by choosing Select as Best. This will help other users find that answer faster.
Good luck!
/Peter
In order to give better visibility on the answered topics, please click on Accept as Solution on the reply which solved your issue or answered your question.
